Sprout has raised $2.5M in seed funding from The51. The company's cloud-based platform is built around a simple pitch to advertisers: build once and deliver everywhere, on mobile and desktop alike. Its rich media creatives run on HTML5-compatible devices, including Apple iOS and Google Android, and Sprout counts Chevrolet, Disney, Paramount Pictures, HTC, Sega and Nokia among the brands it has worked with. Sprout was recently acquired by InMobi, the mobile ad network, and will operate as a fully independent company working across the mobile advertising industry on the HTML5 creation and delivery problem. It plans to expand its product in the coming months with workflow enhancements, analytics and new ad units.













