As brands increasingly look to connect with consumers in digital spaces, San Francisco-headquartered Frameplay has secured $8.0M in Series A funding for its intrinsic in-game advertising platform. The company specializes in creating safe, standardized, and scalable ad experiences that integrate seamlessly into thousands of video games.
Frameplay's technology allows brands to reach players authentically within the environments they love, moving beyond disruptive ad formats to offer placements that feel natural to the gaming experience itself. This approach aims to provide a more engaging and less intrusive way for brands to interact with a valuable audience.
