A new $3.2M seed round will fuel SURFF Company Inc.'s mission to untangle South Korea's complex shipping market, a sector that, despite the nation's $1.2 trillion global trade volume, ranks surprisingly low in logistics performance.
The startup aims to address the 'closed market' and 'information asymmetry' it identifies as key causes for this inefficiency. SURFF plans to innovate the industry by offering a marketplace to streamline complex shipping transactions and providing big data-based solutions that process scattered logistics information to offer new insights for key players like import/export companies, shipping firms, and forwarders.
