NewCo Raises $1.7M Seed Round

Joy Supply

Joy Supply is a modern cookie company built on a simple belief: better cookies start with better sourcing. Founded by a former pastry cook, food editor, and product developer, Joy Supply began with a 100-year-old family recipe and a desire to "un-process" the cookie aisle. Our cookies are thin, crisp, and timeless – made with thoughtfully sourced ingredients and baked just outside New York City. We work with farmers and producers who prioritize quality, transparency, and long-term stewardship of the land, because we believe care shows up in flavor. Every decision – from ingredients to packaging – is guided by the idea that everyday treats should taste great and reflect the values of the people who make them. Joy Supply sits at the intersection of heritage and modernity: honoring a family baking legacy while building a next-generation food brand rooted in simplicity and integrity. We're here to bring joy back to the cookie aisle. No overengineering, no unnecessary claims. Just a simple recipe, real ingredients, and exceptional taste.