The booming market for non-alcoholic alternatives just saw a significant infusion of capital, as hiyo, an organic social tonic, announced it has closed a $20.8M Series b funding round. The investment, backed by industry heavyweights Constellation Brands and Live Nation, signals growing confidence in the future of mindful drinking.
Hiyo crafts its non-alcoholic beverages with adaptogens, nootropics, and botanicals like ashwagandha and lion’s mane, aiming to provide a "float" without the alcohol. With 0% ABV and just 30 calories per can, the brand is positioning itself as a healthy way to unwind, available in six fruit-forward flavors.


















