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Zellify Raises $3.7M Seed Round

Recently funded · $3.7M SeedTechnology, Information and MediaSEView source

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A fresh $3.7M Seed round has landed for Zellify, a company focused on helping mobile apps navigate the post-App Store era by monetizing outside traditional marketplaces. The Web2App infrastructure provider secured capital from Connect Ventures, Dreamcraft Ventures, Inovia Capital, and FJ Labs, with additional backing from Sebastian Knutsson, Fredrik Hjelm, Jaroslav Beck, Johannes Schildt, Kyle Parrish, and Chris Mairs CBE.

Zellify's platform offers a suite of tools, from onboarding and paywalls to external checkout and analytics, designed to help apps scale revenue and retain more earnings by avoiding the standard 30% platform fees.

We met Marcus Persson and Nils Nygren Liljenstrand in Sweden in July 2025. Lifelong best friends, recent high-school graduates - with past stories and a future vision that told you everything you needed to know.

The kind of founders who, at 14, were already building a Counter-Strike cheat code together that quietly scaled to over $150K in revenue. When they came back together to build Zellify we knew they were out to build their life's work. Today, they're announcing a €3.1M seed round led by Connect Ventures (Sitar Teli), with Dreamcraft Ventures, Inovia Capital, FJ Labs and an exceptional group of an

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