A fresh $3.7M Seed round has landed for Zellify, a company focused on helping mobile apps navigate the post-App Store era by monetizing outside traditional marketplaces. The Web2App infrastructure provider secured capital from Connect Ventures, Dreamcraft Ventures, Inovia Capital, and FJ Labs, with additional backing from Sebastian Knutsson, Fredrik Hjelm, Jaroslav Beck, Johannes Schildt, Kyle Parrish, and Chris Mairs CBE.
Zellify's platform offers a suite of tools, from onboarding and paywalls to external checkout and analytics, designed to help apps scale revenue and retain more earnings by avoiding the standard 30% platform fees.










