Hepsiburada, the Turkish e-commerce giant listed on NASDAQ, has secured $190.0M in new investment capital, a notable infusion for a company that has long been a bellwether for the region’s online retail market.
The round arrives as Hepsiburada, which operates a marketplace connecting over 100,000 businesses with more than 280 million products, continues to lean into its logistics and fintech arms-HepsiJET, Hepsipay, and HepsiLojistik-alongside its advertising unit HepsiAd. The company, now 25 years old, has positioned itself as Türkiye’s most recommended e-commerce platform for two consecutive years, and it remains the only Turkish firm listed on the NASDAQ. The fresh capital, though the specific investors and round type were not disclosed, signals sustained confidence in its ability to scale beyond its home market.
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