Vectorial AI has raised $3.0M in seed funding to build out its human behaviour simulation platform. The round drew backing from Smilegate, SenseAI Ventures, Berkeley SkyDeck and the Stanford GSB Fund.
The company's pitch is that teams shouldn't have to guess how an audience will react to a product idea, a design or a piece of messaging. Vectorial simulates populations of people and lets users explore how they respond - surfacing different perspectives, preferences and concerns, along with the reasoning behind them, rather than a single AI-generated opinion. It's aimed at product managers, designers, marketers and researchers who want to test assumptions earlier in the process.
