Soulhouse has secured $20.0M in fresh capital, a bet that Europe is ready for a more serious, standardized take on massage and stretch therapy. The round is backed by Spheres and family offices tied to the Schwarzkopf, Heinemann, and Völkers names.
The Berlin-based company is positioning itself as a premium bodywork brand, moving beyond the typical wellness drop-in. Its studios offer one-on-one sessions with employed experts-not gig workers-across massage, assisted stretch, and facework, all set in deliberately minimal, calm spaces. The pitch is less about occasional pampering and more about building a regular selfcare habit, with bundles and home rituals designed to keep clients coming back. Soulhouse already sees thousands of monthly visitors across Germany, and the new funding is aimed at a rapid expansion: more than 20 studios by the end of 2026, with a longer-term target of over 100 locations across 14-plus cities by 2030.
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