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Smartness Raises $55.4M

Recently funded · $55.4M Series bTechnology, Information and MediaITView source

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As lodging businesses increasingly seek to reduce their reliance on online travel agencies and manual operations, Smartness has secured $55.4M in Series B funding. The AI-powered platform aims to transform the industry by enabling properties to unlock their full revenue potential through automation.

The round drew investment from United Ventures, CDP Venture Capital, and Partech. Smartness envisions a future where every lodging business operates as an independent powerhouse, free from intermediaries and time-consuming tasks.

From the source

Florian · May 4, 2026

In 2020, Luca Rodella, Tommaso Centonze, and Eugenio Bancaro launched a dynamic pricing tool for hotels. Italy was in lockdown. The timing looked terrible. The thesis turned out to be right.

Smartness just raised €47M Series B led by @United Ventures and @CDP Venture Capital, with @Partech continuing the largest Italian vertical SaaS funding round on record. 5,000+ customers. 41 countries. Strong organic growth.The product expanded well beyond pricing: CRM, payments, property management, guest communication, AI-driven operations. The next move is agentic an AI system that automates co

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