Shinesty, the apparel brand that prides itself on not taking itself too seriously, has just secured $100K in new funding. The company, which creates "dangerously comfortable clothing" and sells it with a laugh, aims to "force the world to take itself less seriously" through its premium apparel.
With a brand identity that its founders admit might not always make their mothers proud, Shinesty has nonetheless entertained millions over the years, building a following around its unique, humorous approach to fashion.
