Betterplan has raised $1.1M in seed funding, a bet on independent wealth management that’s trying to break from the usual advisory model. The round comes from Fondo Vulcano, a single backer signaling early conviction in the platform’s approach.
The Spanish startup positions itself as a gateway to expert financial advisors who recommend investment options without the conflict of interest that often clouds traditional wealth management. Its open architecture gives clients access to a broad range of global funds and ETFs, rather than being locked into proprietary products. That independence is the core pitch-Betterplan wants to make unbiased, expert-led portfolio optimization feel like the default, not the exception. The fresh capital will help push that vision forward, though specifics on how it’ll be deployed remain under wraps.
