Alta, a personal style companion that suggests outfits based on your preferences and daily activities, has raised $20.0M.
The company pairs its AI-driven recommendations with a partnership with Marie Kondo and her company KonMari to help users organize their closets, and it collaborates with the CFDA on a platform for designers to reimagine how consumers discover, style, and shop for clothing. Alta frames its ambition as curating a lifestyle rather than just a fashion tool, in a US apparel e-commerce market it pegs at $185 billion.







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