Original research on signal-based GTM
Data, frameworks, and field notes from building Signalbase. Pulled from the API, the operator interviews, and the conversations we have with GTM teams and vendors every week.
Job board posts are a lagging indicator. The hire starts weeks earlier.
We just expanded the hiring signal to capture executive posts, and this is the reasoning. By the time a role reaches a polished job board, the decision to hire is weeks old: the network was asked first, the founder already posted about it, and an external agency spent the gap crafting the description. The board is where a role goes public, which is exactly when it stops being an edge.
The library
8 reportsHow to write a signal-based copy that converts in 2026
Insights from vetted experts and our own approach to booking calls with CEOs with 8 to 10 digits in revenue. After 700+ demos, the pattern is clear: most signal-based engines fail because the copy is generic at the exact moment it needs to be specific. Relevance beats personalization, the consequence beats the event, and the signal should never be a line in the message.
Is the fundraising signal still useful in 2026?
LinkedIn loves to call it dead. We pulled data on 474 funded startups in 2026 and found the median company waits 35 days between the funding announcement and the first observable hire, Series A is 3× slower than Series C, and 63% of first signals are job changes rather than job posts. The funding signal isn't the buying signal. It opens a watching window.
Most list-building advice is built for one motion. Yours has two.
Outbound vendors say outbound. Inbound vendors say inbound. The real GTM engine runs both motions, three outbound paths and two inbound paths, feeding the same shared proof layer. Here is the structure the LinkedIn posts won't show you.
What Is an Actual GTM Engineer in 2026?
What is a GTM Engineer in 2026? 18 podcast episodes, 1,046 GTM job posts, and a 40+ comment LinkedIn debate triangulated. A GTM Engineer builds the system behind revenue, not the person who connects the tools.
The B2B Dilemma: Should You Hire a GTM Engineer or a RevOps Person?
1,046 active job posts analyzed. 7× more RevOps roles than GTM Engineers. Zero tool overlap between the two stacks. Here's how to decide which one your team actually needs.
Is AI Killing the SDR in 2026? 11 AI Companies Say No.
23 sales-frontline roles analyzed across 11 AI labs and AI SDR vendors. The companies selling "AI replaces SDRs" are hiring 8-year veterans at $435K OTE. The pitch vs the actual hiring data.
"Signals" is the fastest-growing buzzword in B2B GTM. Nobody agrees what it means.
1,378 GTM job posts analyzed. Marketing teams use 'intent data' and 'intent signals.' GTM Engineering teams use 'signal-based' and 'buying signals.' Same vocabulary, two completely different infrastructure stacks. Here's what each actually means in 2026.