Original research on signal-based GTM
Data, frameworks, and field notes from building Signalbase. Pulled from the API, the operator interviews, and the conversations we have with GTM teams and vendors every week.
Is the fundraising signal still useful in 2026?
LinkedIn loves to call it dead. We pulled data on 474 funded startups in 2026 and found the median company waits 35 days between the funding announcement and the first observable hire, Series A is 3× slower than Series C, and 63% of first signals are job changes rather than job posts. The funding signal isn't the buying signal. It opens a watching window.
The library
6 reportsMost list-building advice is built for one motion. Yours has two.
Outbound vendors say outbound. Inbound vendors say inbound. The real GTM engine runs both motions, three outbound paths and two inbound paths, feeding the same shared proof layer. Here is the structure the LinkedIn posts won't show you.
What Is an Actual GTM Engineer in 2026?
What is a GTM Engineer in 2026? 18 podcast episodes, 1,046 GTM job posts, and a 40+ comment LinkedIn debate triangulated. A GTM Engineer builds the system behind revenue, not the person who connects the tools.
The B2B Dilemma: Should You Hire a GTM Engineer or a RevOps Person?
1,046 active job posts analyzed. 7× more RevOps roles than GTM Engineers. Zero tool overlap between the two stacks. Here's how to decide which one your team actually needs.
Is AI Killing the SDR in 2026? 11 AI Companies Say No.
23 sales-frontline roles analyzed across 11 AI labs and AI SDR vendors. The companies selling "AI replaces SDRs" are hiring 8-year veterans at $435K OTE. The pitch vs the actual hiring data.
"Signals" is the fastest-growing buzzword in B2B GTM. Nobody agrees what it means.
1,378 GTM job posts analyzed. Marketing teams use 'intent data' and 'intent signals.' GTM Engineering teams use 'signal-based' and 'buying signals.' Same vocabulary, two completely different infrastructure stacks. Here's what each actually means in 2026.