The persistent gap between customer data and marketing systems just got a $30.0M vote of confidence, as Zaius announced its Series B funding round.
The B2C CRM platform aims to eliminate this disconnect by bringing customer data and campaign execution together in a single platform. This empowers marketers to better understand shopping behaviors and deliver truly personalized campaigns across channels, at scale and with speed, ultimately engineering repeat purchases. The investment was backed by Matrix Partners, Insight Venture Partners, Underscore VC, and Leaders Fund.
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