Vudoo has raised $15.4M in Series B funding from Blue Sky Capital. The Melbourne-founded company makes commerce media technology that turns ads and content into interactive storefronts, letting consumers browse, add to cart, and purchase without leaving the experience.
Vudoo says its tech stack and API infrastructure connect media exposure directly to commerce outcomes, with closed-loop attribution and real-time intent data across display, video, CTV, and emerging channels. The company operates across EMEA, North America, and APAC, and its technology has been used by brands including Monash University, Rip Curl, Nike, Westpac, and Flight Centre.















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