Tencent has put $18.0M into W4 - Performance Ad Market™, a Series B round for the performance-marketing firm that routes campaigns through a broad network of online publishers. The investment marks a notable bet on the company’s tech-and-services mix, which pairs creative development with publisher recruitment and real-time tracking.
W4’s pitch has long centered on making campaign distribution more profitable for advertisers while giving publishers access to high-yielding CPA, CPC, and CPM deals. With Tencent’s backing, the company gains a deep-pocketed partner as it looks to scale its marketplace reach.














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