Companies looking to keep customer leads within their network just got a boost, as Theca Systems announced a $1.3M seed round. The capital will support its platform, which enables e-commerce groups to securely exchange traffic and leads, ensuring that if one partner can't fully satisfy a customer's request, another within the network can step in.
Theca Systems specializes in private advertising networks for search-intensive and brand-driven segments like DIY, sports, outdoor activities, fashion, and home interiors. Its service aims to increase sales and customer satisfaction by never missing an opportunity within a collaborative network.
