With a focus on "lip smacking flavours never seen before in the Indian market," non-alcoholic beverage maker Sober & Co has attracted $78K in funding. The capital infusion comes from investors Sunaina Bhattacharya, Anuj Dhariwal, and New Ground Collective.
Sober & Co offers a ready-to-drink non-alcoholic beverage designed for direct consumption or mixing with spirits, marketed with the taglines "Pop & Pour" or "Spike & Serve." Its six unique flavors, crafted by the 2019 Indian Bartender of the Year and leading mixologists, are made without preservatives or artificial colors.
















