From the world's largest geodesic dome to major sports events like Formula E, Sela | صلة has built a reputation for delivering spectacular experiences across Saudi Arabia and beyond. Now, the company has raised $21.0M to fuel its continued growth and international expansion.
Founded in 1997 as Saudi Arabia’s first FIFA-recognised player representation company, Sela has since expanded its expertise to encompass end-to-end solutions for iconic destinations and events. The organization, which has welcomed over 40 million visitors, is behind properties like Boulevard Riyadh City and the Jeddah Yacht Club.
