Gradient Sports has raised $10.4M to build out its football analysis platform. The company sells data tools and content to decision makers across the sport, from professional clubs to media outlets and fans.
Its pitch is aimed squarely at the conventions of how the game gets analyzed, with the company positioning itself as an alternative to what it calls complacent and subjective methods. It says it evaluates every event, player and game in pursuit of insights it considers unrivaled. The funding gives it capital to keep developing that offering.
