A social marketplace for live-streamed auctions has pulled in $1.2M in pre-seed funding, giving Rwaj early backing as it looks to grow across the Middle East. The Saudi-founded platform lets users buy, sell, and interact with vetted sellers in real time, blending entertainment with commerce.
The round’s investors weren’t disclosed, but the capital arrives as Rwaj positions itself in a region where live shopping is gaining traction. With the funds, the company can likely sharpen its auction tools and expand its seller network-though specifics on deployment remain under wraps. For now, the pre-seed marks a vote of confidence in a model that turns scrolling into bidding.
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