Retailers grappling with fragmented product data and the true cost of marketing now have more capital backing a solution. ROI Hunter, a product performance management (PPM) platform, has closed a $5.2M Series A round to further its mission.
The company aims to bridge the common friction between marketing and other retail operations by providing a unified view of individual product performance. Its platform combines product data across marketing channels with business data about SKUs, allowing e-commerce businesses to maximize margins. Marketers can then build and launch more profitable campaigns directly from the platform, while also informing critical business decisions like pricing and purchasing.
