The loyalty program space just saw a significant capital injection as Rakuten Rewards announced it has raised $25.0M in a Series d funding round.
Since its founding in 1997, Rakuten Rewards has become the largest free loyalty program in the U.S., helping 17 million members earn over $4.6 billion in Cash Back. The San Francisco Bay Area-headquartered company is also recognized as the first-ever jersey badge sponsor of the Golden State Warriors, and its group includes ShopStyle and Cartera Commerce.


















