Uruguayan startup ProtectU, which aims to redefine how people interact with insurance, has closed a $100K seed funding round. The company operates the region's first smart insurance wallet, a digital platform designed to simplify how users organize, consult, and contract insurance policies.
ProtectU's technology combines AI with human expertise to offer clear answers on coverage, expirations, and claims, making insurance as straightforward as digital banking. Currently active in Uruguay, the company has plans to expand its operations to Chile, Argentina, and Paraguay.














