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Pomelo Fashion Raises $124.

Recently funded · $124.5M Series dRetailTHView source

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Southeast Asia's fashion landscape continues to attract significant investment, with omnichannel retailer Pomelo Fashion announcing a $124.5M Series d funding round. The capital infusion signals strong backing for Pomelo's tech-driven approach, which has defined its unique "Tap.Try.Buy" experience since its 2013 launch.

The brand allows customers to shop thousands of styles online, try them on at a Pomelo location of their choice, and only pay for what they love. Known for its global mindset and a commitment to eco-conscious products through its Down To Earth initiative, Pomelo operates across pomelofashion.com and its dedicated mobile apps.

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