Pennant has raised $5.0M in seed funding to build out its enrollment marketing intelligence platform for higher education. The company's software is aimed at colleges, universities, career schools, online programs, agencies, and multi-institution systems that want a clearer line between what they spend on marketing and what actually shows up in enrollment.
Pennant pulls advertising performance, CRM funnel data, budgets, goals, campuses, programs, and reporting inputs into a single operating view, letting teams track spend against leads, applications, and enrollments, monitor progress toward enrollment goals, and reconcile ad-platform conversions with CRM-confirmed outcomes. It connects with systems including Salesforce, HubSpot, LeadSquared, Google Ads, Meta Ads, and Google Sheets, and is built to work without requiring student names or contact information.
