MotorK Raises $3.5M Series

MotorK, Europe’s leading AI-first SaaS platform for automotive retail, has secured $3.5 million in new funding from investors.

This capital infusion marks a significant step for the company as it continues to expand its digital solutions and market presence within the automotive industry.

Founded in 2010, MotorK provides a unified ecosystem through its SparK Platform, which connects marketing, sales, data, and operations.

The platform empowers automotive dealers and OEMs to attract, convert, and retain customers using AI-powered digital tools.

MotorK currently serves over 6,000 dealer groups and dozens of OEMs across eight countries, leveraging deep automotive industry expertise combined with advanced technology to drive measurable business growth.

The newly raised funds will be directed towards accelerating MotorK's strategic growth initiatives and further enhancing its innovative product offerings.

The company is known for its substantial investment in research and development, dedicating approximately one third of its annual revenue to continuous innovation, supported by one of Europe's largest tech-automotive R&D teams.

This investment round will bolster those efforts, ensuring MotorK remains at the forefront of AI-driven solutions for automotive businesses seeking to optimize their operations and customer engagement.

This funding round underscores investor confidence in MotorK's established market position and its mission to enable every automotive business to lead the way in the AI era.

By unlocking real benefits through smarter workflows, faster results, and stronger customer relationships, MotorK aims to solidify its position as a key technology partner in the evolving automotive retail landscape.

The company is poised to continue its trajectory of growth and innovation, driving measurable business growth for its clients across Europe and beyond.