MAGIC AI has raised $10.7M in Series B funding to bring its hologram-mirror personal training system to more homes. The London-based company uses computer vision, connected weights and 3D cameras to let users train in front of an intelligent mirror that corrects form in real time, counts reps and delivers live feedback.
The round was backed by Beringea, IW Capital, PXN Group, Accelerate Ventures, Ventures Together and Active Partners. MAGIC's patent-pending dumbbells and athlete-created workout content are already stocked in Selfridges, and the company was named Techround's #1 IoT startup in 2021.


















