Licious, the game-changing consumer food company founded by Abhay Hanjura and Vivek Gupta, recently secured an impressive funding round of 1,500,000,000. This significant capital injection marks another milestone on Licious’s journey to becoming India’s most loved meat food brand. Focused on revolutionizing the meat and seafood landscape, Licious offers an unmatched range of premium products—from raw and fresh meat to seafood, marinades, and ready-to-eat options. With a clear vision to address customer pain points in quality, hygiene, freshness, and convenience, Licious has built a robust farm-to-fork business model that spans procurement, processing, storage, and distribution, all anchored by advanced cold chain controls.
This funding will be strategically deployed to scale operations, drive technological innovations, and further enhance supply chain efficiencies to maintain the impeccable standards that have become synonymous with the brand. Operating in an underserved $40 billion market, Licious has already seen a remarkable 300% growth in just five years, serving over one million orders every month with an impressive 90% repeat consumption rate. With over three million packs of world-class meat products reaching consumers across major Indian cities such as Bangalore, Mumbai, Chennai, and Kolkata, the brand has consistently delivered a consistently superior customer experience.
The new funds will not only solidify Licious’s market leadership in the highly competitive direct-to-consumer space but will also fuel its expansion initiatives into new regions and product categories. As Licious continues to leverage technology and data science in every facet of its business, this infusion of capital will enable the company to further disrupt a traditionally fragmented industry and set new global standards for quality and customer satisfaction.
