Gritt, the go-to-market solution that helps products land on store shelves, has closed a Series A funding round, securing $26.0M. The investment comes from a syndicate of backers including Obvious Ventures, Union Square Ventures, and Active Impact Investments.
A division of Aim Media, Gritt launched in Spring 2015 with a clear mission: to be a one-stop solution for product launches. It combines brand development, design, and distribution expertise with a deep network, all aimed at bringing new products efficiently to store shelves.
