Grocery shopping, often a chore, is getting a digital overhaul from Foodly, which just closed a $7.6M Series A funding round. The startup aims to transform the experience into a convenient and personal one through its app.
Users can discover recipes and order all necessary ingredients with a single click, customizing their orders by choosing dishes, omitting ingredients, or adding household staples like washing powder. Local supermarkets then deliver everything directly to the doorstep. Foodly's unique recommendation engine tailors suggestions not just to food preferences, but also to items already in the user's cart and at home, promoting both ease and sustainability.
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