Valuing endorsement deals for top athletes just got a data-driven boost. endo, a Toronto-based platform that helps agencies manage their entire business, has closed a $572K pre-seed round to further develop its unique offering.
The company provides agencies representing talent across the NFL, NBA, MLB, and other major sports with a defensible number for deal worth, measuring social media value and scoring marketability. This initial investment comes from Relay Ventures, Quartexx Management, and Roy Sports Group, backing endo's mission to track every talent's social analytics and news, ensuring agencies are always ready when a brand calls.


















