CPG brands have long wrestled with manual, disjointed back-office operations, but Confido aims to change that with its AI-powered infrastructure. The company, which streamlines everything from cash application to demand planning, has now secured $55.0M in Series B funding, led by Insight Partners.
Confido's integrated platform tackles the historical challenge of scattered information across finance, accounting, sales, and operations teams, bringing together critical workflows that previously relied on manual data extraction from portals, PDFs, and emails. Trusted by over 200 brands managing more than $20B in revenue, including OLIPOP and Tropicana, Confido offers a single system purpose-built for the CPG sector.
