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Authentic Brands Group Secures $50

Recently funded · $500.0M UnknownEntertainment ProvidersUSView source

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Authentic Brands Group, the powerhouse behind a sprawling portfolio of iconic names from Reebok to Marilyn Monroe, has secured $500.0M in new capital. The funding round bolsters the company's position as a leading sports, media, entertainment, and lifestyle platform.

Known for its digital-first, asset-light approach, Authentic acquires and invests in brands, cultivating fandom and driving over $36 billion in annual systemwide retail sales worldwide through its more than 50 brands and nearly 1,700 licensing partners.

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