Mobile game and app developers looking to move beyond guesswork in user engagement now have more backing for their data-driven approach. AppNava, which uses machine learning to predict user behavior and optimize in-app metrics, has raised $2.3M in a seed funding round.
The seed capital, backed by investors Jet Ventures and Arya VC, will support AppNava's mission to provide clear-cut insights for developers, moving past traditional metrics like installs and clicks to focus on individual user behavior predictions.


.png&w=3840&q=75)











