Businesses striving for clarity in their marketing spend and customer journeys now have more support, as Adtriba by Funnel has secured $5.0M in Series A funding. The SaaS company, now operating as part of Funnel, specializes in holistic and data-driven marketing measurement, helping clients analyze complex customer paths and optimize activities across all channels, both online and offline.
This fresh capital will bolster Adtriba's efforts to democratize data analysis, leveraging advanced machine learning technologies to empower businesses. Its solutions aim to drive companies to become truly data-driven, providing the insights needed for smarter marketing decisions.















