Volumental, a leader in FitTech solutions, has secured $13.0 million in new funding. The company specializes in merging industry-leading computer vision hardware with artificial intelligence software to provide personalized omnichannel footwear buying experiences. Volumental's technology empowers both brick-and-mortar and online retailers to match individual foot scans to point-of-sale purchase data, aiming to deliver perfect product recommendations and increase conversion rates, retention, and lifetime customer value for their partners.
Launched at retail in 2016, Volumental has established itself as the world’s leading FitTech company. Its solutions have already assisted over 30 million people in finding perfectly fitting footwear. Today, footwear and retail brands across more than 60 countries utilize Volumental’s products in over 3000 locations, including global powerhouses such as New Balance, Crocs, The Athlete’s Foot, and Red Wing Shoes. This widespread adoption highlights the significant impact of its technology on the footwear industry.
This new capital infusion is intended to accelerate Volumental's strategic growth initiatives. The company plans to deploy the funds to further enhance its AI-driven FitTech platform, expand its product development efforts, and strengthen its global market presence. The investment underscores confidence in Volumental's innovative approach to solving footwear fit challenges and its potential for continued expansion in the retail technology sector. Volumental aims to further revolutionize how consumers find their ideal shoes, driving efficiency and satisfaction for both retailers and shoppers worldwide.
