Expecting parents are getting a new kind of digital village. Villie, a platform designed to help moms and dads rally financial and emotional support from their inner circle, has raised $700K in pre-seed funding.
The company鈥檚 pitch is straightforward: by bringing loved ones into the fold early-often during the first trimester-parents end up receiving more than 50% more in gifts and cash than they would through traditional registries. Villie keeps families engaged with simple, fun prompts that nudge relatives to contribute, turning a one-time gift into an ongoing relationship. The fresh capital will help the startup scale that engagement model as it looks to grow its user base.
