Unmarkets, a venture builder and investment firm focused on African food and agribusiness, has raised $7.5M from Shell Foundation, Small Foundation, and Oasia.
The firm takes an unusual approach: rather than backing startups from scratch, it partners with established, family-owned companies to co-found joint ventures, supplying brand, product, and commercial expertise alongside patient capital. The goal is high-margin businesses that also raise farmer incomes and strengthen climate resilience.











