true[X], the leading innovator in interactive advertising solutions, has successfully raised $9 million in its latest funding round, a testament to the company’s ongoing commitment to redefining advertising experiences across on-demand media. Founded in 2007, true[X] has become a key player in the advertisement ecosystem, creating the first engagement-based ad model that puts viewers at the forefront of the advertising experience. The funding will be utilized to expand the capabilities of true[ATTENTION], their flagship product designed to provide “zero waste” advertising, ensuring that every ad served is effective, engaging, and welcomed by consumers.
The significant investment will enable true[X] to enhance its technology, further develop innovative solutions, and broaden its reach into new markets, solidifying its position as the go-to advertising partner for premium publishers and brand advertisers alike. As consumers increasingly demand less intrusive ad experiences, true[X] is dedicated to delivering ads that empower and engage rather than disrupt. This funding marks a pivotal moment in true[X]'s evolution, as the company plans to leverage its robust engagement advertising system to create meaningful ad interactions that resonate with viewers.
With headquarters in Los Angeles and New York and additional offices in Chicago, Atlanta, and Detroit, true[X] is poised for growth and innovation in the ever-evolving landscape of advertising. For more information on true[X] and its groundbreaking approach to engagement advertising, visit www.truex.com or follow @truex on Twitter.
