true[X] Raises $11M in Series A Funding to Revolutionize Interactive Media Advertising

We’re excited to announce that true[X] has successfully raised $11 million in new funding, reinforcing our commitment to revolutionize advertising for on-demand, interactive media.

This infusion of capital will accelerate our ambition to deliver effective advertising solutions where ads enable rather than interrupt the consumer experience.

Since our founding in 2007, true[X] has been at the forefront of engagement-based advertising, pioneering the transition from disruptive interruptive ads to a model where every moment counts for consumers, premium publishers, and brand advertisers alike.

Our core product, true[ATTENTION], stands as a testament to our commitment to “zero waste” advertising, offering a refined commercial break that transforms the viewing experience into one that is engaging and beneficial for all stakeholders.

Headquartered in Los Angeles and New York, with additional offices in Chicago, Atlanta, and Detroit, our journey has been marked by constant innovation and partnership with leading industry players.

The latest funding will be directed towards further enhancing our technology, broadening our market reach, and optimizing our solutions to continue setting new industry standards in interactive advertising.

These strategic investments will not only bolster our ability to deliver a best-in-class advertising experience for consumers but will also provide premium publishers with unrivaled monetization opportunities and ensure that brand advertisers achieve significant returns on their investment.

As we embark on this exciting phase of growth, our commitment remains unwavering—to create a seamless, empowering advertising experience that elevates the way commercials are experienced.

For further information about our journey and innovations, please visit www.truex.com and join us on Facebook and Twitter @truex.