Taboola Budapest, the Hungarian research and development hub contributing to the world leader in open web recommendations, has secured $5.0M in new investment. The funding round underscores the continued development of its personalization solutions, which help digital properties like websites, devices, and apps connect people with content they may like.
Formerly known as Gravity R&D, the Budapest-based team was acquired by Taboola in July 2022, bringing its award-winning Yusp personalization technology and a new R&D center to the company. Its founders are notably recognized for tying for first place in the Netflix Prize for improving recommendation technology.
