Samba TV has raised $60.0 million in new investment capital, the company announced today. This funding round underscores investor confidence in Samba TV's technology, which aims to enhance the television viewing experience and provide critical data insights for the media industry.
Samba TV develops technology integrated into Smart TVs, designed to improve content discovery and address audience fragmentation across various screens. Its platform recognizes on-screen content, learning viewer preferences through machine learning algorithms to facilitate new ways of discovering shows and actors. Beyond consumer benefits, Samba TV's data and measurement products offer solutions for content providers and marketers, helping them navigate the complexities of streaming services, connected devices, and multi-screen viewership to make stronger, measurable connections with target consumers.
The secured capital will be strategically deployed to accelerate Samba TV's product development initiatives and expand its market reach. This investment is expected to bolster the company's efforts to further enhance its data and measurement capabilities, which are crucial for stakeholders across the evolving media landscape. The funding will support the continued innovation of its platform, ensuring it remains at the forefront of addressing the challenges and opportunities within the television ecosystem.
Looking ahead, Samba TV plans to leverage this new funding to solidify its position as a key player in transforming how content is discovered, consumed, and measured. The company is focused on strengthening television's business model and maintaining its relevance for both consumers and industry partners globally.
