Rosie, a membership-based service that pairs families with a consistent helper for childcare and household tasks, has raised $7.0M in funding.
The round drew backing from Bling Capital, Reach Capital, Graham & Walker, Marketplace Capital, Ingeborg Investments, Precursor Ventures, Mother Ventures, Yonder Ventures, and angels including Evan Moore, Ryan Delk, and Naman Trivedi. Rosie matches each family with a "Rosie Pro" who handles childcare, meal prep, laundry, and house resets, coordinated largely by text, with a backup bench for last-minute needs. The company frames the service as a way to cut down on parental mental load.
