Revolutionizing Home Fitness: MAGIC AI Secures $5 Million in Funding for Personal Training Innovation

MAGIC AI, an innovative leader in the fitness technology space, has successfully raised $5 million in its latest funding round.

This groundbreaking company is redefining personal training by harnessing the power of computer vision, connected weights, and 3D cameras to provide users with an unparalleled at-home workout experience.

With their cutting-edge hologram mirror, users can engage in exercises alongside virtual coaching from some of the world’s best athletes, receiving real-time corrections on their form and personalized feedback that essentially transforms their living rooms into dynamic training environments.

The newly secured funding will enable MAGIC to further enhance its proprietary technology and expand its library of co-created workout content, offering an even more diverse range of fitness options including strength training, yoga, boxing, and dance—all without the hefty price tag typically associated with personal training.

Having gained recognition as Techround’s #1 IoT startup in 2021 and securing partnerships with reputable retailers like Selfridges, MAGIC is positioned for steady growth and innovation in the fitness market.

The investment comes from two prominent multi-billion dollar venture capital funds, alongside contributions from industry founders and investors with connections to unicorns like Grover, Scalapay, and Onfido, as well as leaders from Spotify—and demonstrates strong confidence in MAGIC's vision to democratize elite fitness coaching.

With this funding, MAGIC AI is not just building a technology; it is creating a movement that empowers individuals, regardless of their fitness levels, to train like champions.