Rare Success: The House of Rare Secures ₹24.3M to Redefine the Indian Fashion Landscape

The House of Rare, a renowned Fashion Power House, is thrilled to announce a successful funding round that has raised an impressive ₹24,300,000.

This landmark investment reinforces our unwavering commitment to innovating the Indian Retail Fashion Space while enabling us to further our vision of celebrating individuality through our meticulously crafted apparel.

As the creative force behind popular brand names such as Rare Rabbit and Rareism, we pride ourselves on designing, manufacturing, and retailing exceptional menswear and womenswear that not only set trends but also empower our customers to embrace their uniqueness.

This fresh capital injection will be strategically deployed to expand our product lines, enhance our manufacturing capabilities, and drive our ambitious pan-India retail expansion plans.

With a proud workforce of around 1000 dedicated employees and a state-of-the-art production plant, we have already set the stage for transforming the fashion industry.

The funding will allow us to add more innovative designs to our collection, improve our supply chain processes, and open additional retail outlets beyond our current network of 80+ stores.

Our mission is to offer a broader array of exuberant and thoughtful fashion solutions that resonate with individuals eager to stay ahead of the fashion curve.

At The House of Rare, every piece of clothing is crafted with passion, creativity, and a profound respect for the unique spirit of every wearer.

This investment is not only a boost for our continued growth, but also an invitation for our loyal customer base, partners, and the wider community to join us on an even more exciting journey—one where innovation meets tradition, and every step in our career and your personal style is celebrated as a rare and unique adventure.