Preview has raised $12.0M in seed funding, a round backed by Sequoia, The General Partnership, and Badrul Farooqi. The capital lands as the retail technology company pushes its hybrid model of SaaS tools and physical storefronts deeper into the consumer brand market.
Preview operates flagship locations in SoHo and the Miami Design District, alongside a nationwide pop-up network, pairing those spaces with a platform designed to help enterprise and growth-stage brands track discovery, sales, and customer behavior. The pitch is straightforward: blend digital engagement with in-person retail, then hand brands the data to act on it. With this round, the company has fresh runway to scale that ecosystem-though specifics on hiring, expansion, or product development weren't disclosed.
