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India’s burgeoning beauty market just saw a new entrant secure significant early capital. Peep Beauty, the nation's first brand dedicated solely to eye-focused products, has closed a $1.2M pre-seed funding round.
The investment saw participation from Sadev Ventures, alongside a roster of individual backers including Triptii Dimri, Roman Saini, Gaurav Khatri, Puneet Gupta, and Dhruv Bhasin.
For years, coloured contact lenses have sat between two industries: vision correction and beauty. Aman Arora believes they can become a full-fledged beauty category.
Arora, who has previously built or been associated with brands including KNOX and Keventers, launched Peep Beauty around the idea that lenses can change the appearance of the face just as significantly as makeup. His family had experience in pharma and optical products, but he initially chose a different entrepreneurial path. When he returned to the lens category, he saw what he considered a ga
Yeti Airlines
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$14.7M Unknown
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SedMed
SedMed is a Connecticut-based company focused on making one of the most under-supported and high-risk parts of daily life safer and easier: getting on and off the toilet. We design the SedMed Toilet Lift, a mechanical toilet-mounted lift that helps provide a more controlled way down and added support back up for people who need extra sit-to-stand assistance during toileting. The SedMed Toilet Lift mounts directly to the toilet like a toilet seat and does not require electricity, motors, wiring, or a plug. It is low maintenance, easy to clean, and built to help reduce hard landings while giving added help with standing. Learn more and shop at sed-med.com
$4.0M Unknown
today
Largest funding rounds in Cosmetics on Signalbase right now.
| # | Company | Round | Amount | Date |
|---|---|---|---|---|
| 1 |  Puig Spain | Unknown | €3.0B | 1y ago |
| 2 |  SkinInspired India | Series a | $2.4B | 8mo ago |
Companies that recently closed a Pre-seed round.
| # | Company | Round | Amount | Date |
|---|---|---|---|---|
| 1 |  Sensori United States | Pre-seed | $1.0M | today |
| 2 |  R2Crete Australia | Pre-seed | $526.9K | today |
| 3 |
Zeal
Merchant churn. Net new MIDs. Differentiation. Three things we hear in almost every conversation with PSPs, acquirers, and ISOs. If they resonate, you're in the right place. Zeal turns payment terminals into a platform. We don't process payments. We connect loyalty, analytics, merchant engagement, and third-party services to your existing fleet through a single SDK. No new hardware. No integration headaches. Day-one value for every merchant on your books. Less churn. Merchants stay when the terminal delivers value beyond payments. More MIDs. A differentiated offering means more merchants choose you. New revenue. Third parties integrate with Zeal to reach your fleet, turning terminals from infrastructure into a distribution channel. For retailers: the customer intelligence that powers e-commerce, at your physical point of sale. Underneath it all, we're building the data infrastructure for offline payment transactions. Every tap, every basket, every visit, structured and actionable for the first time. Partner-obsessed. Built in London. Backed by Raed Ventures, Pinnacle Capital, and Cur8 Capital.
$14.0M Unknown
today
| 3 |
 ROUTINERY Germany |
| Series a |
| $2.0B |
| 2y ago |
| 4 |  Dr. Squatch United States | Unknown | $1.5B | 1y ago |
| 5 |  Hero Cosmetics United States | Unknown | $630.0M | 1y ago |
 Foundational |
| Pre-seed |
| $10.9M |
| today |
| 4 |  MetisJean | Pre-seed | $3.0M | today |
| 5 |  Computis | Pre-seed | $2.3M | today |
Sadev Ventures
VENTURE CAPITAL
Triptii Dimri
ANGEL INVESTOR
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