The systems powering $40B in global TV ad revenue and $8.5B in digital ad revenue just got a boost: Operative, the ad management platform for media giants, has raised $11.0M in new capital.
Operative helps over 300 clients across 25 countries, including FOX, NBCU, and Disney, transition from ratings-based to outcome-based selling. Its cloud-native SaaS platforms manage multiple channel advertisement requirements from a single place, playing a crucial role in advancing their advertising businesses and increasing revenue.















